There is a lot, and nothing, going on in Washington D.C. at the same time. Here is an...
Have you ever played tennis by hitting a ball against the garage door? It’s not the worst way to practice. If you focus on the right parts of your technique you might actually get somewhere, but playing with a real, live partner who’s engaged in the game is going to take your skills to the next level. This is not too dissimilar from the accounting function in your small business.
Strategy, according to Mr. Webster, is “a careful plan or method”. In business, a strategy is generally how you achieve your goals. So you may have a marketing strategy to obtain new customers, or a hiring strategy to source new employees. Strategy, no matter what words you use to define it, is forward thinking. Sadly, many business owners never think of their business strategically, but remain reactive. If you fall in the reactive category, I suggest you stop reading this and pick up a copy of The E-Myth by Michael Gerber.
If you were introduced to someone this afternoon, it’s pretty likely you’d be asked about what you do. It’s so likely, in fact, you’ve probably got a quick and easy answer that just automatically spills out when you’re asked. Your answer is probably a simplified, easy-to-digest version of your real job description, not unlike Hank Hill’s “propane and propane accessories” line.
You try on shoes; you test drive a car, you even read the online samples of a book before you finally make a purchase. Doing your due diligence is just part of the process in any purchase, and we’d expect nothing less if you’re looking at bringing Core Group into the fold to take your business to the next level.
We talk about all the things that Core Group US can do, but the bottom-line question that all of our prospective clients pose to us is pretty consistent – What’s this relationship going to look like for me?
It’s a fair question. Before you pay for any customized service, you want to know what really happens when the rubber meets the road. Not only in terms of getting value for your money, but there’s the question of that all-important (and equally vague) notion of being a “good fit.”
We think the best way to give you an idea of what we have in store is for you to hear it from one of our existing customers.
Below is an interview with Lindsay, an entrepreneur who runs a shop specializing in the sales and consignment of work produced by local designers and artisans. They offer everything from t-shirts to furniture, and they’ve been an established presence on the local retail scene for almost a decade.
If you’re old enough to have grandparents who lived through the Great Depression, you might have memories of them holding onto seemingly idiosyncratic behaviors that were caused by enduring that traumatic period. I had a friend whose grandparents refused to allow condensed milk in their house for any reason. They experienced such severe poverty when they were children that condensed milk thinned with water was the closest thing they could afford to fresh milk. The scars from that childhood memory were so significant that even 50 or 60 years later, it still shaped how they lived their life.
Increase business cash flowThis is a continuation in our series of the 8 Levers to Increase Cash Flow in Your Small Business. In this article we turn to the Entrepreneur’s go to fix for cash, increasing sales.