Jose Palomino has spent over 20 years helping mid-market B2B companies sharpen their Value Propositions to drive growth, improve margins, and win better business. As the author of the acclaimed book Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets, Jose is recognized as a leading expert in helping businesses compete on their unique strengths rather than price alone. He has guided dozens of owner-led companies to uncover their "true truth"—the unique value they deliver to their best customers—and translate that into sustained, profitable growth. In addition to his consulting work, Jose is a sought-after speaker, professor, and advisor to B2B leaders.

Dustin Pead is a creative process consultant, coach, and author. Dustin helps individuals and teams unlock their potential with systems and processes while drawing on his journey with mental health to inspire and connect with others. His debut book, Growing Upward: My Lifelong Journey with Mental Health, reflects over a decade of personal reflection, therapy, and faith, offering hope to those facing similar challenges. When not writing or consulting, Dustin enjoys exploring the balance between creativity and well-being, and he remains passionate about helping others grow personally and professionally. Dustin resides outside of Atlanta with his amazing wife, Sarah, and their two children, Ethan and Aubrey.

For over 40 years, Bob has been the silent catalyst behind breakthroughs in business, legacy, and identity. His work is quiet, but seismic. Leaders walk in unclear and leave irrevocably reconnected to their power. He’s not a coach in the traditional sense. He’s the moment everything clicks. Bob has helped professional athletes pivot to purpose, entrepreneurs rewire their identities, and visionaries reclaim the version of themselves they buried under years of performance. His SPARK Sessions are whispered about, not advertised. His newsletter lands every Wednesday and reads like a conversation with your higher self. Bob has written 9 books, built 4 companies, coached for four decades, and been called a “coach’s coach” by Perry Marshall and Brian Kurtz.

Lisamarie Shires is a Commercial Executive Producer and Business Mentor with 17 years of experience in the production industry. She’s worked every angle of the table—crew-facing, client-facing, in-house, freelance, and agency-side—and has produced shoots from scrappy passion projects to seven-figure global campaigns. Over the years, Lisamarie has led productions across six continents for Fortune 500 brands including Nike, United Airlines, Under Armour, Chase, and PayPal. Whether building teams, pitching clients, or navigating high-stakes creative environments, she’s mastered the balance between art and business. Today, Lisamarie mentors commercial filmmakers and photographers with the mission to equip creatives with everything they didn’t learn on set or in school—strategy, confidence, and language that sets them apart in today’s evolving market. When she’s not coaching or producing, you’ll find her splashing around the Chesapeake Bay with her family of five and their floppy-eared basset hound, Copper.