Jose Palomino has spent over 20 years helping mid-market B2B companies sharpen their Value Propositions to drive growth, improve margins, and win better business. As the author of the acclaimed book Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets, Jose is recognized as a leading expert in helping businesses compete on their unique strengths rather than price alone. He has guided dozens of owner-led companies to uncover their "true truth"—the unique value they deliver to their best customers—and translate that into sustained, profitable growth. In addition to his consulting work, Jose is a sought-after speaker, professor, and advisor to B2B leaders.

Dustin Pead is a creative process consultant, coach, and author. Dustin helps individuals and teams unlock their potential with systems and processes while drawing on his journey with mental health to inspire and connect with others. His debut book, Growing Upward: My Lifelong Journey with Mental Health, reflects over a decade of personal reflection, therapy, and faith, offering hope to those facing similar challenges. When not writing or consulting, Dustin enjoys exploring the balance between creativity and well-being, and he remains passionate about helping others grow personally and professionally. Dustin resides outside of Atlanta with his amazing wife, Sarah, and their two children, Ethan and Aubrey.

For over 40 years, Bob has been the silent catalyst behind breakthroughs in business, legacy, and identity. His work is quiet, but seismic. Leaders walk in unclear and leave irrevocably reconnected to their power. He’s not a coach in the traditional sense. He’s the moment everything clicks. Bob has helped professional athletes pivot to purpose, entrepreneurs rewire their identities, and visionaries reclaim the version of themselves they buried under years of performance. His SPARK Sessions are whispered about, not advertised. His newsletter lands every Wednesday and reads like a conversation with your higher self. Bob has written 9 books, built 4 companies, coached for four decades, and been called a “coach’s coach” by Perry Marshall and Brian Kurtz.

Omer fundamentally believes in taking the long view. For over 15 years, he has been building businesses behind the scenes. Building teams, building systems, building products, building marketing machines to help scale 6,7,8, and 9-figure businesses. He’s shared a stage with John Maxwell, collaborated with Rob Bell, consulted with Michael Hyatt and Co., and has published a few books along the way too. Omer is a creative at heart, with the mind of an engineer. But the most important roles to him are as a husband of 1, father of 4, and provider of 15+ animals on the mini-ranch.