Send us Fan Mail PROFITABLE TALKS... In this episode of The Profitable Creative , Christian Brim sits down with marketing veteran Lorraine Ball to talk about the evolution of digital marketing, the realities of running an agency, and why most podcasts fail before episode five. Lorraine shares her journey from accounting and computer programming into marketing, building and selling a successful agency, and reinventing herself as a consultant and educator for other agencies. Along the way, she and Christian dive into pricing strategy, client retention, scaling challenges, and how podcasts actually fit into a modern marketing ecosystem. Whether you run an agency, create content, or are trying to grow a business sustainably, this conversation is packed with practical insights. PROFITABLE TAKEAWAYS... Why good marketing is rooted in numbers, not guesswork   Lorraine’s transition from corporate marketing to agency ownership   Early social media marketing lessons from the FBML era   Why podcasts should support your sales process—not replace it   The hidden downside of scaling too fast   How raising prices can be smarter than hiring more staff   The “squirrels, deer, moose, elephants & whales” framework for clients   Why client retention matters more than top-line revenue   The danger of letting one client dominate your business   How to identify your ideal customer   Why many businesses fail to define their real competition   The importance of saying “no” to bad-fit clients  Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise. https://bit.ly/4uCmlX2