The Profitable Creative

How Do Creatives Charge What They’re Worth? | Matt Morse

May 12, 2026
Christian Brim, CPA/CMA
Season
2
Episode
70
19135197
0:00 / 0:00
Send us Fan Mail PROFITABLE TALKS... In this episode of The Profitable Creative , Christian Brim sits down with Matt Morse, founder of 1851 Creative, to talk about entrepreneurship, ministry, branding, and the realities of building a profitable creative business. Matt shares his unconventional path from pastoral ministry into running a creative agency, the lessons he learned from turning down his father’s agency business, and why small businesses are often the most rewarding clients to serve. Christian and Matt also explore faith, vocation, accountability, and the importance of understanding your “why” as a business owner. If you’re a creative entrepreneur, agency owner, freelancer, or small business operator trying to grow sustainably while staying true to your mission, this episode is packed with practical insights. PROFITABLE TALKS... Why many creatives struggle with profitability   The danger of “free-to-fee” thinking   How agency owners can better qualify clients   Why most businesses misunderstand branding   The connection between purpose, identity, and business growth   The emotional realities of entrepreneurship and marketing  Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise. https://bit.ly/4uCmlX2
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